Aversion Technologies markets chemicals, both natural and synthetic, to manufacturers throughout the world. These specialty chemicals are used to make products unpalatable to humans and animals. This is a very effective way of protecting children and pets from consuming dangerous goods (antifreeze and household cleaners). Typically, exposure to aversives results in future avoidance. This behavior modification leads to long-term protection of people, plants and animals.
- Business Type:
- Industry Type:
- Chemical & Pharmaceuticals
- Market Focus:
- Nationally (across the country)
- Year Founded:
Aversion Technologies offers naturally occurring compounds and synthetic chemicals to companies around the world. These specialty chemicals are added to products making them unpalatable to humans and animals. This is a very effective way of protecting children and pets from consuming dangerous goods (antifreeze and household cleaners). Typically, exposure to aversives results in future avoidance. This behavior modification leads to long-term protection of people, pets and plants.
Chief among our products are the naturally occurring bitterants colocynth and andrographolide, the synthetic bitterants denatonium benzoate and denatonium saccharide; the naturally hot and spicy capsaicin derived from hot peppers and nonivamide, its synthetic analogue. Kosher capsaicin is available on request.
Repela™ is a unique solution for deterring animals from chewing plastic materials, such as electric and fiber optic cables, or plastic pipes. Repela is currently available in four carriers: microcrystalline wax, polyethylene, propylene glycol, and polyvinyl chloride. We will soon be releasing an LDPE version and other masterbatch carriers will follow. Typical concentrations of active ingredients range from 25% to 50%, and are custom blended to meet our customer's specific needs.
Any of our herbs and chemicals can be used as an additive, rendering a product inedible, and thereby, safe. Denatonium benzoate is commonly used as an additive in antifreeze and household cleaners to prevent consumption, and synthetic capsaicin (nonivamide) is used in pepper sprays.
Protect people and pets by changing their behavior and without causing any harm? What a great idea!
Living on planet Earth with millions of other species creates all sorts of frictions. We want our pets protected; we want our crops protected; we want our loved ones and ourselves protected. But protection can often mean harm. Sometimes it means vigilance, or inconvenience, or inaccessibility. But we think the best way to achieve protection is through behavior modification. Make dangerous liquids unattractive to children and pets, make pests choose to not eat ornamental plants, make rodents choose to not chew on wires.
This concept of harmless protection became the philosophy, the animating idea, behind Aversion Technologies. Founded in 2005, we are the only company in the world that exclusively offers products to modify behavior, thereby providing protection through avoidance. We believe that behavioral change can be accomplished through conditioning in the form of distasteful - but harmless - consequences. We have found that it rarely takes more that one or two encounters with our products to cause an avoidance reaction in the future. We aspire to provide protection for people, pets and plants through the addition of these harmless substances to potentially dangerous products.