BrighterBin

Upon taking his children to the local park, Brighterbins founder Noman saw the waste littered on the ground at the playground due to overflowing public bins. On their car ride home, a garbage truck of 15+ tons was inching forward on the small urban roads of Belgium in rush hour. The smell of diesel seeping into his car and his children lungs was a painful metaphor. His children’s playground was overflowing with litter, and inefficient waste management spewed CO2 into the atmosphere. Waste management needed change. What if waste bins could talk to us? Noman knew the advantages of analytics and information as he had worked in CISCO within the ‘internet of things’ for many years. Yet waste management largely relied on calculated guessing, this leads to emptying containers both too early and too late. Noman wanted to develop sensors to be mounted inside garbage containers, as well as a software solution that uses AI to calculate the best pickup-routes.