4 services found
Cooper Hong Inc. services
Public Relations Writing
Effective public relations copywriting rises above all the clutter to deliver a compelling message that grabs your attention. From blogs, brochures, customer testimonials and direct mail, to newsletters, news releases, speeches and web copy, the content development professionals at CHI understand the power that the written word has over your brand, customers, employees, prospects and other key stakeholders.
Branding
At CHI, we help clients understand what their brands can and should mean to their customers, and we create and execute branding strategies and tactics to position clients’ brands in ways that are memorable, defendable, credible, unique, differentiating and consistent. We also focus the delivery of your branding messages to the right audiences, helping you build and maintain customer loyalty. Your brand is more than a name, term, sign, symbol or design that identifies your product or service. It’s the accumulated impact of all interactions between your customer and your product – good, bad or indifferent. In essence, your brand is shorthand for the value (or lack of value) your customer attributes to your product.
Creative Development
Effective creative development must align with a strategy designed to meet your communications goal. Let CHI help you set, reach and exceed your goals. Whether you need a new look and feel for your brand or a brilliant marketing communications and public relations campaign, CHI begins by identifying your strategic goals. As your collaborative partner in the creative development process, we excel in the discovery phase and are quick studies of industry information critical to interacting with your current and prospective customers. Then we dig deeper, finding new channels, new media contacts and creative ways to communicate your message, whether you need to reach the business next door or halfway around the world.
Website Development
In the B2B marketplace, more than 80% of today’s purchase decisions start with online research. Most of your customers will visit your website before they ever consider doing business with you. Customers and prospects visit your site to learn more, buy something or register for information. However, it’s not only necessary to have a website, but to have a website that garners the right traffic for your business and converts visitors into customers once they’re there.
