Cooper Hong Inc.
Branding
FromCooper Hong Inc.
At CHI, we help clients understand what their brands can and should mean to their customers, and we create and execute branding strategies and tactics to position clients’ brands in ways that are memorable, defendable, credible, unique, differentiating and consistent. We also focus the delivery of your branding messages to the right audiences, helping you build and maintain customer loyalty. Your brand is more than a name, term, sign, symbol or design that identifies your product or service. It’s the accumulated impact of all interactions between your customer and your product – good, bad or indifferent. In essence, your brand is shorthand for the value (or lack of value) your customer attributes to your product.