Hill+Knowlton Strategies services

In campaigns where a key measure of success is increased sales, our work focuses on selling your products and services to businesses and other customers while engaging the full spectrum of B2B buyers – from end users to C-suite approvers. We understand the complexities of managing a B2B brand in a wide range of sectors, markets and buyer/influencer groups. As buying cycles become longer, sales costs and global competition increase, and customers continually demand more for less, B2B transactions become tougher each day. Let us help you create a favorable environment for initiating and growing customer relationships.

Hill+Knowlton Strategies’ Change + Internal Communications (C+IC) practice advises clients as they undertake change, seek to communicate and engage with internal stakeholders, and enhance their ability to achieve corporate goals and strategies. Working seamlessly across client organizations, we advise executive leadership and management as they aspire to achieve highly engaged relationships with all internal stakeholders, accelerating business performance, elevating brands and building internal passion and loyalty.

The primary goal of corporate communications is the advancement or protection of an organization`s corporate goals, corporate brand or reputation. In today`s crowded marketplace, companies cannot look at brand, reputation and organizational behavior in isolation. Increased public skepticism, greater corporate transparency and the rise of digital democracy have fundamentally shifted the purchasing decisions of consumers. In many ways, it is now the public driving the conversation. demanding responsive, responsible leadership and corporate citizenship - and holding organizations accountable (e.g. tweeting) when they fall short.

Digital is always on and so is our passion for all things digital. Immersed in an increasingly connected world, our global team of strategists, designers, developers and community managers are in relentless pursuit of the latest and greatest and we strive to understand how each tool and platform works inside and out. But passion alone doesn’t create successful campaigns. We couple this passion with strong strategic insight to ensure creative and effective solutions to your most challenging digital communications needs.

Over the past 10 years, corporate social responsibility — or sustainability — has grown from an admirable goal for a few companies to an almost certain requirement for many businesses and corporations. Beyond “going green,” sustainability is a holistic approach that integrates environmental, social and governance (ESG) considerations into corporate strategy so the company can responsibly meet immediate demands without compromising its ability to remain profitable and enjoy a strong reputation over the long term.

Wisdom is honed by insight as well as experience. The Research+Data Insights (RDI) organization, part of Hill+Knowlton Strategies, drives our work through data based insights and delivers metrics and counsel in four distinct areas: reputation, communication, issues, and data analytics. Whether an organization is setting the benchmark for its reputation, testing the most credible campaign theme or identifying its most compelling arguments in a crucial and controversial issue, research provides the basis for communication that drives real results. RDI takes this idea to the next level, with an emphasis on data analytics that stems from the growth of social media and the need for analysis and insights into this growing communications platform. Based in New York, RDI consists of research centers around the world in New York City, Austin, Chicago, Los Angeles, London, Dubai, Toronto, Hong Kong, Oslo, Sydney, Mexico City and Washington, D.C.

We protect reputation and the bottom line. Reputation takes years to build and only seconds to destroy. Chief executives and reputation managers understand the fragility of brand and reputation. Not only can a crisis or issue impact your near-term bottom line, it can also cause long-term harm to your reputation or even your license to operate - harm that`s costly to repair. In the wake of high-profile crises that have devastated leading companies, business and communication leaders are asking tough questions about the ability of their organizations to anticipate, plan for, manage and recover from crises and threats to their enterprise.