Hill+Knowlton Strategies
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Business-to-Business Communications

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In campaigns where a key measure of success is increased sales, our work focuses on selling your products and services to businesses and other customers while engaging the full spectrum of B2B buyers – from end users to C-suite approvers. We understand the complexities of managing a B2B brand in a wide range of sectors, markets and buyer/influencer groups. As buying cycles become longer, sales costs and global competition increase, and customers continually demand more for less, B2B transactions become tougher each day. Let us help you create a favorable environment for initiating and growing customer relationships.

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Our offering includes elements of corporate or divisional branding and communications campaigns where the primary goal is sales performance. We are experts in positioning our clients as thought leaders, consistently securing coverage in leading trade and business publications as well as speaking engagements at some of the largest and most influential events in their industry.

Client services include:

  • Messaging/positioning
  • Influencer research and outreach
  • Media relations
  • Executive positioning
  • Web communications
  • Events
  • Advertising
  • Sponsorships
  • Direct marketing
  • Analyst relations