Husqvarna AB

Husqvarna Group is a global leading producer of outdoor power products for forest, park and garden care. Our products include chainsaws, trimmers, robotic lawn mowers and ride-on lawn mowers. The Group is also the European leader in garden watering products and a global leader in cutting equipment and diamond tools for the construction and stone industries. The Group`s products and solutions are sold under brands including Husqvarna, Gardena, McCulloch, Poulan Pro, Weed Eater, Flymo, Zenoah and Diamant Boart via dealers and retailers to consumers and professionals in more than 100 countries. Net sales in 2016 amounted to SEK 36 billion, and the Group has more than 13,000 employees in 40 countries.

Company details

Box 7454 , Stockholm , England SE-103 92 Sweden

Locations Served

Subsidiaries

Our Distributors

Business Type:
Manufacturer
Industry Type:
Agriculture - Horticulture
Market Focus:
Globally (various continents)

This company also provides solutions for other industrial applications.
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Husqvarna Group is the world's largest producer of outdoor power products including robotic lawn mowers, garden tractors, chainsaws and trimmers. The Group is also the European leader in consumer watering products and one of the world leaders in cutting equipment and diamond tools for the construction and stone industries. The Group's products and solutions are sold via dealers and retailers to both consumers and professional users in more than 100 countries.

Husqvarna Group's competitive product offering
The competitive product offering covers a wide spectrum of applications for consumers and professional users within the following product categories:

  • Wheeled – mainly riders, garden tractors, zero-turn mowers, lawn mowers, tillers and snowthrowers.
  • Electric - mainly robotic lawn mowers, corded and cordless handheld and wheeled products.
  • Handheld – mainly petrol chainsaws, trimmers, clearing saws, blowers and hedge trimmers.
  • Watering & Hand tools – mainly water-hoses, couplings, sprinklers, water computers, pumps and hand tools.
  • Accessories – mainly accessories and replacement parts such as chainsaw chains, lubricants, safety equipment and clothes.
  • Construction - mainly power cutters, floor saws, drilling equipment, wall and wire saws and a complete range of diamond tools.

Brands
Husqvarna, Gardena, McCulloch and Diamant Boart are the Groups’s core brands. There are also regional and tactical brands.

The market
The global market for Husqvarna's products is estimated at approximately SEK 150 billion annually. North America accounts for approximately 50% of this market, Europe for more than 40%, and the rest of the world for less than 10%.

Demand is driven overall by the general economy, the level of activity in the forest and construction industries, and private consumption of household capital goods. Average annual growth in global demand is estimated by Husqvarna Group at 2-3% in terms of volume over a business cycle. Strong local variations may occur as a result of weather conditions, primarily regarding garden equipment.

Husqvarna Group has delivered on the first part of its promise to significantly improve profits and margins during the past few years.

The next step for the Group is expansion and profitable growth that aims at outgrowing the market by 1 to 2 percentage points per year while continually improving the operating margin. The overall ambition is to achieve market leadership by 2020.

The Group operates on the principle of having strong, focused and empowered divisions with the functions needed to drive business towards their desired goals. Group strategic functions design the strategic framework to ensure alignment across the four divisions and secure important synergies, for example, in product platform management, lead-buy sourcing, supply chain and brand architecture. There are also overarching initiatives to secure success across the Group in the areas of digitization, the opportunity in battery-powered products and sustainability.

325 years of innovation

Husqvarna has a long history that is rich in tradition. The first Husqvarna plant was established in 1689 as a weapons foundry. In the course of the centuries, Husqvarna has produced a large range of different products, including sewing machines, bicycles, motorcycles and kitchen equipment.

When Electrolux acquired Husqvarna in 1978 the outdoor product range comprised mainly chainsaws. In the 1980s operation expanded strongly through acquisitions. In subsequent years, consistent organic growth gradually gave Husqvarna leading positions in the global market.

Mission:
We provide innovative quality products and solutions to make garden, park and forest care as well as construction easier for professionals and consumers around the world.

Vision:
We envision a world where people can enjoy well maintained gardens, parks and forests and experience refined buildings and roads.

Husqvarna Group is a global leading producer of outdoor power products and innovative solutions for forest, park and garden care. Products include chainsaws, trimmers, robotic lawn mowers and ride-on lawn mowers.

The Group is also the European leader in garden watering products and a global leader in cutting equipment and diamond tools for the construction and stone industries. The Group’s products and solutions are sold under brands including Husqvarna, Gardena, McCulloch, Poulan Pro, Weed Eater, Flymo, Zenoah and Diamant Boart via dealers and retailers to consumers and professionals in more than 100 countries. Net sales in 2016 amounted to SEK 36bn and the Group has around 13,000 employees in 40 countries.

Core Purpose, Vision and Key Behaviors

Husqvarna Group’s ambition is market leadership by 2020 and building a winning culture is fundamental to becoming a leader in the long term. Our core purpose, vision and key behaviors are all equally important to inspire us and define our direction to create value.

Our Core Purpose
Turning technology into opportunity:

With a passion for innovation we create performance, pride and improved results for our customers.

Our Vision
Shaping great experiences:

We make a difference to those who shape green spaces and urban environments through our leadership in sustainable, user-centered solutions.

Our Key Behaviors
It starts with me:

I take ownership and I ask myself: What can I do?

  1. Seek customer's point of view in all meetings and decisions

  2. Demonstrate collaboration by giving and seeking support

  3. Maintain focus and simplicity