Maritz Global Events news

A lot has happened over the past year. In fact, amidst all the political, social and technological goings-on, you may have missed the biggest and boldest shifts in event design and experience strategy in 2019. No worries, our Design Studio™ team has you covered. Recently, they convened to discuss their observations from 2019 and share their prognostications for 2020.Our panel included:

• Greg Bogue, Chief Experience Architect
• Tim Simp

Event satisfaction is important—no argument there. Failing to achieve it will surely bring about the worst of the worst for your event by undermining your brand as well as your ability to draw repeat participants and new guests alike.

But just doing a post-event survey to gauge guests’ opinions of your event won’t provide you with the information you need to truly understand your audience and

It happens more often than it should—event attendees return to work tired from nonstop seminars, behind at work from putting everything on hold, disconnected from their lives and loved ones, and generally just wanting to get back to the gym, their normal diet and a good night’s sleep.

It’s ironic that something that’s supposed to provide inspiration and rejuvenation often ends up taking a toll. After all, aren’t live events, conferences & expos, and i

When we ask clients about their event challenges, we frequently hear: “Every year it becomes harder and harder to top last year’s event.” At Maritz Global Events, we face the same challenge. Particularly for e4, our annual invite-only educational event for clients and prospective clients. Each year we raise the bar for industry education through interactive learning and collaboration. This year, our experience in the beautiful harbor city

As event designers, there are certain assumptions we make around the optimal conference length, number of session options, location amenities and more. This is necessary; otherwise we’d just be reinventing the wheel at every event. But it does make sense to question everything on a regular basis. Because the truth is, we are often wrong. That’s not to say that everything you believe is wrong; it is to say that all our beliefs and practices are all based on stories we tell ourselve

What’s trending around the globe in the events industry?

With the help of our international partners, we investigated the current state of the field and narrowed down the top 5 trends affecting the event industry right now. These global experts and local champions from the event industry share their take, and provide a diverse perspective and international scope on these trends that affect us all.

We found trends ranging from budgets to data protection, and housed them a

When AACSB International — The Association to Advance Collegiate Schools of Business — needed to re-imagine their entire events portfolio, they chose to do so through a Design Lab, an offering of  our Design Studio™. This would encompass 14 conferences, all around the globe, with attendance from as few as 200 to as many as 1,500+.

In this video, Kelly Warhola, Vice Preside

In today’s world, consumers overwhelmingly choose brands, communities and experiences based on shared values and purpose. People want greater connection and seek more substantive forms of gratification in everything—including their events. To meet your prospective guests’ needs, you need to make a bigger effort to know them intimately. And, organizations that are making a conscious e