How AACSB Enhanced Experiences Across Multiple Conferences

When AACSB International — The Association to Advance Collegiate Schools of Business — needed to re-imagine their entire events portfolio, they chose to do so through a Design Lab, an offering of  our Design Studio™. This would encompass 14 conferences, all around the globe, with attendance from as few as 200 to as many as 1,500+.

In this video, Kelly Warhola, Vice President, Conference & Event Strategy at AACSB, walks us through their Design Lab experience, and how going through this process with the Design Studio team sparked meaningful design changes that event guests are