Safe Direction

Safe Direction is a leading developer, supplier and manufacturer of crash barrier solutions for roads, bridges, car parks and warehouses. A member of the Jaybro group of companies, Safe Direction is the industry leader in the development of guardrail barrier systems providing safe vehicle containment and redirection. Combining local manufacturing and engineering design expertise with a strong commitment to customer service, the Safe Direction brands of RhinoStop, RamShield, CrocGuard & MSKT have become industry leaders across Australia and New Zealand. In 2023 Safe Direction was acquired by Jaybro, recognised as Australia’s premier supplier of civil consumables and safety products to the infrastructure market.