8 services found
start2see services
Life Cycle Thinking / Life Cycle Management
Life Cycle Thinking (LCT) describes the strategy used to manage the environmental, social and economic consequences of a product or service across its life cycle. One of its advantages is that LCT can be applied at various levels of detail, in accordance with the objectives. It can be a surprisingly quick and easy process if you have the proper experience.
Rob Rouwette provides Life Cycle Thinking training through his role with Energetics. During a one-day session participants learn how to apply LCT in their organisation. The training is facilitated by PACIA and EPA Victoria. Contact us for more information.

Life Cycle Assessments (LCA)
Rob Rouwette, director of start2see, was introduced to Life Cycle Assessment (LCA) in 1995. Rob has been working full-time on LCA projects since 1999. This makes him one of the most experienced LCA-practitioners in Australia. His background in environmental science/engineering means that Rob has a good understanding of how environmental issues are often connected. This is essential when interpreting the outcomes of a full LCA, which studies a range of environmental impacts across multiple life cycle stages.
LCA is a great decion making tool. However, before we start on a project we need to make sure that LCA is the right tool for you. start2see assesses the questions and needs from our clients before committing to an approach. You should have a clear understanding of what the project will deliver when we start.
start2see works to the highest quality standards. We use ISO 14040:2006 and ISO 14044:2006 Standards for life cycle assessment as the basis for all our work.
LCA Peer Review
"Rob Rouwette has a long standing reputation as an independent peer reviewer of LCA studies. If done properly, a peer review according to the international ISO14044 Standard will improve the quality of the original LCA study, increase the functionality and validate the robustness of the outcomes."

Carbon Management and Carbon Strategy Development
Carbon Management is increasingly becoming important for medium to large organisations that believe they should be aware of potential financial risks. Australia is adopting a "price on carbon", starting from 1 July 2012. In simple terms this means that a number of companies (large emitters) will have to pay for their greenhouse gas emissions. Apart from a cost increase related to a company's own emissions (Scope 1), there will also be increased costs related to electricity (Scope 2) and products purchased from the supply chain (Scope 3). Market circumstances will determine if and to what extent carbon cost increases can be passed on to customers. Visionary CFO's, directors and managers make sure they have a sound understanding of the potential implications for their organisation. Better performing ("low carbon") products and services will have a long term competitive advantage. Contact start2see if you would like to discuss opportunities for your organisation.
Carbon Footprints
The Carbon Footprint refers to the total amount of greenhouse gas (GHG) emissions caused by a product, activity or organisation.
The carbon footprint is a subset of the ecological footprint and of the more comprehensive Life Cycle Assessment (LCA).
start2see has experience in calculating carbon footprints for a wide range of clients. We have a good understanding of various standards that can be applied in different situations:
- National Carbon Offset Standard (NCOS) in Australia
- ISO14040 series
- PAS2050 and the Carbon Reduction Label (start2see's credentials have been accepted by PlanetArk as sufficient for this purpose)
- Greenhouse Gas Protocol (GHGP) Product Standard
It is important to fully understand life cycle principles when calculating a Carbon Footprint, especially when the results are used for (product) comparisons, marketing purposes and offset (carbon neutral) claims.
Life Cycle Inventory Development
Each LCA requires information to feed the model. We often call the data collection for an LCA the Life Cycle Inventory (LCI) stage. start2see has extensive experience collecting LCI data for a range of clients. We typically devise a data collection strategy based on the needs and budget of our clients:
1) The simplest procedure is where we develop a fit-for-purpose data collection form that our client populates. This is a quick and hasle-free approach.
2) In a more complex situation we visit the client on-site where we manage the data collection. Although this might seem an expensive method, we find that it often speeds up the time needed to gather all the information (and thus reduces the timeframe needed for the project)), and there are less risks of data gaps in the inventory (leading to better quality outcomes). When all cost factors are taken into account, there is often a cost benefit to the client.
Product Carbon Footprints (PCF)
start2see assists clients in undertaking their product carbon footprints. We advise you which methodology (e.g. GHG Protocol, PAS 2050, ISO 14067) is most suited for your situation and take you along on the journey. We assist organisations in understanding the value of doing a carbon footprint - it's not just about getting a final number - and how this information can be used to strengthen their business. You could be surprised by how many opportunities you will start2see.
Environmental Product Declaration (EPD)
start2see is your expert partner for the development of Environmental Product Declarations (EPDs). EPDs provide a robust and transparent overview of your product's environmental performance. They can best be described as a summary LCA report that can be used by your clients or stakeholders to assess your products and those of your competitors on a level playing field.
start2see can also provide independent third party verification of LCA and EPD studies. Rob Rouwette is a recognised verifier for the International EPD System and Australasian EPD Programme.