Tire and Rubber Association of Canada

The Rubber Association of Canada is the national trade association for Canadian rubber manufacturers and distributors of rubber goods. Founded in 1920 under the Dominion Companies Act, we are a corporation without share capital. Our mandate is to promote the expansion and profitability of the rubber industry in Canada.

Company details

2000 Argentia Rd, Plaza 4, Suite 250 , Mississauga , Ontario L5N 1W1 Canada

Locations Served

Business Type:
Professional association
Industry Type:
Manufacturing, Other
Market Focus:
Nationally (across the country)


The Tire and Rubber Association of Canada (TRAC) is the national trade association representing the interests of tire and other rubber manufacturers and importers of rubber goods into Canada, together with rubber recyclers and suppliers whose goods or services directly relate to our industry.  

The Association was established in 1920 under the name The Rubber Association of Canada, only recently changing its name to the Tire and Rubber Association of Canada to more accurately reflect the Association’s role within the industry and what it does for its membership.

TRAC has provided leadership and service to the industry as it has grown and evolved throughout the years. As an association, we are “Molding a globally competitive industry for a better Canada.”

Our Objectives:

  • develop and foster the interests of manufacturers and distributors of rubber products in all lawful ways,
  • collect information relating to the rubber industry and to disseminate such information in all lawful ways to all members of the association,
  • stimulate generally the interest of the public in the products and services supplied by the members of the association,
  • co-operate with public bodies, governmental agencies and committees with respect to matters affecting the industry, including sustainability, on members’ behalf.

As an association, TRAC addresses the common issues and concerns of our industry and is committed to serving the best interests of our member companies.

Our daily operations incorporate three key interdependent areas; Government Relations, Industry Data, and Consumer Education.

Government Relations
TRAC has long served the industry in liaising with various government and regulatory bodies. Our role is one of keeping our members well informed of policies and regulatory issues that affect our sector, and speaking to the government and relevant authories with a single voice of the industry on matters of regulatory compliance, new regulations and other matters where a broader approach may be beneficial.

TRAC has been a strong advocate on behalf of our members on government and industry matters, on both a domestic and international scale. Our affiliations with a number of government and industry groups also allow us to help put our members in touch with the individual or organization that can best help answer their questions.

TRAC also works with provincial governments to establish Industry Stewardship Programs and other End-of-Life Tire (ELT) Management Programs, specifically for scrap tires. As an advocate for Extended Producer Responsibility (EPR), we have developed a long list of contacts within the rubber recycling community and government circles to help members manage the waste they create.

Learn more about some of our government and industry relations.

Industry Data
TRAC provides leadership to its members through a number of working committees. Through this structure, members can discuss issues affecting a cross section of the industry, can work together to share ideas, and identify problems and develop industry solutions that would otherwise not be possible. Members can also work alongside government agencies in areas of regulatory reform, compliance strategies and member education.

Consumer Education
TRAC is the industry's collective voice for educating consumers on the use of our members' products, both tire and non-tire, and about the importance of proper tire care and maintenance.

Through our national flagship campaign, Be Tire Smart - Play Your P.A.R.T., the Association communicates important tire care information to consumers to promote safety and fuel efficiency to ensure tires perform well and last longer.

TRAC offers an array of materials and resources to communicate proper tire care information. The Association also runs two week-long Be Tire Smart campaigns per year in the fall and spring, during which time we conduct outreach to create public awareness about tire safety and proper tire maintenance.

According to the World Business Council for Sustainable Development (WBCSD), a tire is considered to be at the end of its life when it can no longer be used on vehicles (after having been re-treaded or re-grooved). All tires including passenger car, truck, airplane, two-wheel and offroad tires result in end-of-life tires. However, the bulk of ELTs result from car and truck tires.

It is estimated that every year, a total of one billion ELTs are generated. Disposing of these tires in an environmentally sound and productive manner is a high priority goal of the tire business today.

Cooperation between tire manufacturers, retailers, and governments is essential if end-of-life tires are to be managed sustainably. Across the globe, various regional initiatives have been launched to address this issue and are supported by government authorities, individual tire manufacturers, and the broader tire industry.

These initiatives recognize that neither the impact nor the value of a tire ends when it can no longer be used on a vehicle. Even at this stage, it still has value as an energy source or as a secondary raw material. ELT recovery provides cost-effective and environmentally sound energy for several industries and can be used as innovative secondary raw materials for the production of new products. However, whilst recovery rates are currently as high as 96% in some regions, effective management is not commonplace across the globe and ELTs continue to be sent to landfill and stockpiles.

Discussion on the environmental impact of tires frequently focuses on the management of tires that have reached the end of their useful life (End-of-Life Tires, or ELTs).

In many countries, however, tires have been regarded as a waste and are discarded in landfills or stockpiles, creating the potential for fires and infestation.

Even if safe management practices are in place, however, tire landfilling and dumping are unsustainable practices that have a significant land-use, and are a missed opportunity to gain benefits from recovery and reuse of tires.

While the recovering and reprocessing end-of-life tires have a small environmental impact (less than 5% of the total), it is a visible one, and of concern to many stakeholders. ELTs have a variety of uses and they are increasingly being viewed as a resource instead of a waste. Environmental issues continue to be a driving force behind ELT recycling, and as the recycling industry develops with legislative and infrastructure support, it is becoming clear that there can be significant benefits. ELT recovery provides cost-effective and environmentally sound energy for several industries. It also provides innovative materials for civil engineering products. ELTs can also replace other limited natural resources.

Energy Recovery
Recovery of end-of-life tires reduces waste and provides a fuel and material source that can replace other scarce natural resources. ELTS can be a low-cost source of fuel when located near a major fuel consumer, such as a power plant or cement kiln. Tire-derived fuel (TDF) is the biggest use for ELTs in the US and Japan.

Material Recovery
Raw materials production and tire manufacturing account for the next greatest impact, as ELTs can be readily processed for a diverse range of construction projects. Whole or shredded tires can be used in civil engineering projects such as embankments, backfill for walls, road insulation, field drains, erosion control/rainwater runoff barriers, jetty bumpers and sea breakwaters. ELTs can also be converted into ground or crumb rubber that can then be used for rubber-modified asphalt, running tracks, sports fields, ground cover under playgrounds, molded rubber products and mulch in landscape applications. Tires are lightweight, permeable, good insultators, shock and noise absorbent and long lasting.