4 services found
Water Think Tank services
New Product Development & Testing Services
WSM offers state-of-the-art knowledge of product and water treatment product design using oxidation, disinfection, filtration, reverse osmosis and other membranes, adsorption, ion exchange technologies and functional control systems. We supplement this expertise with realistic costing, component sourcing and assembly feasibility analysis. WSM offers fast response to market opportunities helping design and prototype cutting-edge products to help your business grow.
New Product Performance Evaluation Services
Meeting performance standards for product certification alone will not protect your company from product failures. The actual mechanical and water quality conditions are what will determine if a product or technology will fail. Discovering failures when the product is already in customer`s hands can be very costly. WSM excels at testing and rating a product or equipment on its water treatment performance. We replicate actual in-use environments and correctly apply pertinent regulatory and health standards to ensure that the product (or system) will perform as needed within the full range of intended applications and environments. Our field test operations personnel are trained to install, operate and monitor products in the field. Personnel are assigned on a per project basis according to direct experience with the technology(s) being evaluated. WSM provides in-depth, objective product performance evaluations that thoroughly screen for product errors before it is too late or too expensive to correct them.
Market Research Services
When a company develops a novel technology, it looks to quantify sales potential within the water treatment market. Before investing further, it is wise to determine if the new product can attract enough customers to justify the program. What features / benefits are the critical ones?. How to position it against competitors?. How to price the new product?. Which are the right distribution channels?. WSM consultants have the experience in water treatment markets combined with advanced market research techniques to help find answers that lead to successful market growth. Market segmentation & size estimation. Consumer & end-user qualitative & quantitative research. Pricing & margin structures. Competitor ranking and preference analysis. Purchase decision process analysis. Product feature / benefit & performance analysis. Value added chain and distribution channel analysis.
Business Growth Planning Services
Formulating growth strategies that involve both technical expertise and market insights is a complex and time-consuming process, no matter whether a company sells products, like point–of–use filters, water treatment appliances, ice–making machines, beverage dispensers, or provides water treatment services. Many water technology companies have problems creating and implementing aggressive marketing programs because they do not fully understand the requirements of end users and distribution channels and they are not very skilled in assessing market needs. WSM offers services to bridge the critical span from analyzing end user needs to formulating plans for the development and market launch of product solutions that maximize customer satisfaction. If the client finds it helpful or necessary, WSM can actually execute such marketing plans.
