Wishing Well International Foundation (WWIF)

Wishing Well International Foundation (WWIF) is a 501 (c) (3) non-profit organization which provides clean, safe drinking water to developing areas. In partnership with our donors, sponsors and deployment specialists around the world, WWIF coordinates the installation of water filtration systems in communities that lack access to clean water. 100% of public donations to WWIF are used to fund these deployment projects. The daily operations of the Foundation are funded by in-kind donations.

Company details

3001 S.W. 15 Street, Suite C , Deerfield Beach , Florida 33442 USA

Locations Served

Business Type:
Professional association
Industry Type:
Water and Wastewater - Water Treatment
Market Focus:
Globally (various continents)
Year Founded:

Wishing Well International Foundation was started by passionate water quality professionals aware of the need for clean safe drinking water worldwide. The organization was privately funded by its founder and CEO Guillermo Guzman, President of H2O International Inc.

WWIF, since its inception became a member of the Water Quality Association (WQA) and the first goal is to bring the entire Industry together to participate in this worth while cause.  This will be done with the assistance of another key member of the team Mr. Issa Al-Kharusy, CEO of KDF Fluid Treatment Inc., in charge of getting the WQA to support/endorse the effort and with it the recruitment of all its members to participate via Corporate Sponsorships.  Issa is a well respected, well liked member of the WQA.

Once the industry is behind the effort other Corporate Recruitment will follow as well as fundraising at all levels with the goal of making WWIF the largest Non-Profit to bring clean, safe drinking water to those in need while at the same time provide sanitation and awareness on hygiene to reduce disease and mortality.

Wishing Well International Foundation (WWIF) is a Non-Profit organization bringing clean safe drinking water to developing areas. WWIF will also focus on Sanitation and Hygiene to enhance the quality of life and reduce disease and mortality. 100% of public donations are used to fund the different projects.

WWIF was established in 2010 by water quality professionals who are passionate to meet the need for clean, safe drinking water around the world. The organization was privately funded by its Founder and CEO, Guillermo Guzman, President of H2O International Inc.

Since it was launched, WWIF has been a member of the Water Quality Association (WQA). The goal was to unite the WQA and its membership behind the cause for clean water. The Association endorsed WWIF in 2014. Mr. Issa Al-Kharusy, a well-respected member of the WQA and CEO of KDF Fluid Treatment, was the first to join the Foundation in 2010. Kurt Peterson also joined the team in the early years. As a publisher and Advertising Director of Water Conditioning & Purification Magazine (WC&P), Kurt has been instrumental in spreading the WWIF message throughout the water industry and beyond. The Board was further enhanced in 2015 by the addition of Mark Bertler as VP of Marketing. With 25 years of experience in the water industry including numerous senior executive positions, Mark’s role with the Foundation is to direct corporate relations and fundraising.

After only a few years in operation, WWIF has already undertaken several deployment projects in other countries, including Ghana, Kenya, Swaziland, South Africa, Haiti, the Dominican Republic and Japan. In 2015, WWIF announced a new marketing message which breaks down its mission into simple math; for every $10 donation, 1 person is provided with clean water for 10 years. This ‘10-1-10’ message underlies and simplifies what the Foundation is all about. The 10-1-10 Africa Expedition in 2017 is the first major event to emphasize this message. Its goal is to impact 50,000 people over 10 years. The WWIF Board of Directors and staff seek to partner with clean-water advocates who are passionate about meeting this fundamental need across the globe.