Z/Yen Group Limited

Z/Yen helps organisations make better choices - our clients consider us a commercial think-tank that spots, solves and acts. Our name combines Zen and Yen - “a philosophical desire to succeed” - in a ratio, recognising that all decisions are trade-offs. Z/Yen’s mission is to be the foremost risk/reward management firm.

Company details

90 Basinghall Street , London , EC2V 5AY United Kingdom

Locations Served

Business Type:
Professional association
Industry Type:
Banking & Finance / Insurance / Legal
Market Focus:
Internationally (various countries)
Year Founded:

Z/Yen is the City of London's leading commercial think-tank. Z/Yen was founded in 1994 to promote societal advance through better finance and technology. Z/Yen has built its practice around a core of high-powered project managers, supported by experienced technical specialists so that clients get expertise they need, rather than just resources available. The firm is headquartered in London, but Z/Yen is committed to the ‘virtual office’ concept and is an intense user of technology in order to improve flexibility and benefit staff. Z/Yen has 25 full-time-equivalent staff and over 300 associate experts. Z/Yen people share significantly in the benefits of success and Z/Yen seeks to develop a supportive environment in which professionals from a variety of disciplines can flourish.

Risk/reward management underpins Z/Yen’s belief that good decisions must:

  • enhance reward: decisions on opportunities and new strategies;
  • control risk: decisions about eliminating, avoiding, mitigating or pooling risks;
  • reduce volatility: decisions that increase certainty or consistency of performance.

Z/Yen strives to balance risk and reward in all its dealings. Clients of Z/Yen should be assured of service which delivers enhanced performance and value for money - a service which is effective (on scope), efficient (rewards outweigh risks), economic (without waste) and innovative (appropriately challenging).

In 2007 Z/Yen and a group of interested and motivated individuals launched the Long Finance initiative. The aim is to promote discussion, research and education about finance and starts with the question: 'When would we know our financial system is working?'

Z/Yen’s vision is that the world would be a better place if people made better decisions every day.

Z/Yen’s slogan is “zest for enlightenment”, embodied in five distinguishing principles:

  • investing in clients;
  • investing in partners;
  • improving ourselves;
  • sharing rewards;
  • keeping our sense of humour.

Z/Yen’s strategy is based on four activities:

  • delivering superior work and undertaking ground-breaking projects where others fear to tread;
  • developing a wider community of firms and individuals that support our clients;
  • enhancing risk/reward thinking;
  • investing in ventures where Z/Yen’s network and skills can add value.

Z/Yen manages projects or provides people to deliver timely, quality work for clients in demanding situations.