Dometic’s strategy is focused on profitable growth. We aim to achieve this through a number of initiatives within three areas:

Selectively strengthening the OEM business within attractive niche positions.
Growing the Aftermarket business by widening the customer base and the product portfolio
Investments in a number of new geographies which offer significant long-term growth potential

Dometic aims to achieve this growth through a combination of organic growth initiatives and by acquisitions in line with the strategy.

The strategy is based on the systematic work to increase the competitiveness within all significant cost categories and to strengthen the company through continued consolidation and harmonization in terms of the way of working, processes and management (“One Dometic”).

Strengthen OEM

Product leadership in all core RV OEM categories
Selective RV OEM product expansion (product white spots)
Target work boats
Growth in Marine water makers and engine room ventilation
Replicate EMEA CPV OEM story in APAC and Americas

Grow Aftermarket Business

Grow with improved profitability through distinct offerings in large product categories serving leading dealers and retailers with the industry’s most competitive sales and delivery structure.

Accelerate New Geographies

Make focused investments with carefully chosen products in countries with large longer term potential for our solutions in Mobile Living.

Competitive Cost Base

Secure competitive cost by constantly working on improvements in Product Cost, Warehousing & Logistics, Sales & Marketing, Administration.

”One Dometic”

Improve Dometic’s business model and move towards a more integrated group with a common culture, unified approach and with clear areas of accountability.

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