Association of Equipment Manufacturers (AEM)

The International Construction and Utility Equipment Exposition (ICUEE)

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The International Construction and Utility Equipment Exposition (ICUEE), also known as The Demo Expo, is the premier event for utility professionals and construction contractors to gain comprehensive insight into the latest technologies, innovations, insights, and trends affecting their industry.

Event Type:
Trade Show/Exhibition
Date:
Oct. 3-5, 2017
Location:
Louisville , KY , USA

At ICUEE 2017, attendees will have an opportunity to:

  • Visit with more than 950 leading manufacturers.
    • Explore the latest utility products and innovations.
    • Operate construction and utility equipment in job-like conditions.
  • “Test run” the products specific to your operation’s needs in a variety of ways, including:
    • Specialized exhibit pavilions for fleet management, safety, and green utility.
    • A 2-mile Ride & Drive test track (for on-road equipment and technologies).
    • An Indoor Demo Stage.
    • Extensive in-booth exhibitor product demos.
  • Learn from the pros!
    • Attend sessions to help you better understand the latest technologies and issues that are impacting the way you do business.
    • Talk directly to technical experts and equipment designers who can answer your industry-specific questions.

Attendee Profile

ICUEE attendees are comprised of professionals from electric, sewer/water, gas, telecom/cable utilities and more. See how the percentages break down in the pie charts below.

Official Show Name

The International Construction and Utility Equipment Exposition

Purpose

The International Construction and Utility Equipment Exposition (ICUEE - The Demo Expo) is the premiere event for utility industry professionals to gain comprehensive insight into the latest technologies, innovations, insights, and trends affecting their industry.

ICUEE features:

Hands-on demonstrations of a broad range of construction and utility equipment.
An education program inspired by the industry’s hottest topics and led by industry professionals.
Opportunities to explore the newest industry products and innovations.
A chance for attendees to network with thousands of industry peers.

Dates and Location

The next ICUEE is set for Tuesday, October 3 - Thursday, October 5, 2017, at the Kentucky Exposition Center in Louisville, Kentucky, USA.

Show Hours

To be determined.

Attendees

ICUEE targets utilities providing electric, telecommunications/cable, natural gas, water, and wastewater services as well as the contractors who provide utilities with infrastructure engineering and construction services.

Exhibits and Live Equipment Demonstrations

ICUEE covers more than 25 acres of indoor and outdoor exhibits and product demonstrations. Equipment at ICUEE includes (but is not limited to) all-terrain carriers, attachments, components, earthmoving, environmental, light, overhead & maintenance, material handling, recycling, safety, testing, transportation, trenching, trenchless, and trucks & utility materials/supplies.
Machinery is exhibited in job-like conditions and attendees can experience first-hand equipment in action, working at ground level, underground, and overhead.

Education

The Demo Expo’s education program features extensive learning opportunities with leading industry experts on the latest safety, regulatory, operational and technological issues affecting the utility and construction industry.

Show Owner and Producer

Association of Equipment Manufacturers (AEM)

Background

The field demonstration concept was developed in 1964 to help solve an equipment evaluation and communications problem. Illinois Bell invited 12 trencher manufacturers to demonstrate equipment in the same field, on the same day in the summer of 1966.

The show was recreated on a more formal basis and continued to grow in 1969 and 1972. Manufacturers of many kinds of equipment from across the country were invited to turn the farmland near Elburn, Illinois, into a productive 3-day utility equipment show. The event moved to DuPage County Fairgrounds for 1975 and 1977, and eventually grew to such a level that Illinois Bell could no longer manage it.

The show was turned over to a professional management firm in 1978 and moved to Kansas City for the 1979 show, and Louisville, Kentucky, starting in 1987. AEM provided industry direction, and in the late 1980s became the show’s owner and producer.

People Power

The top three reasons why companies exhibited at ICUEE in 2015:

  • Inform Customers
  • Generate Leads
  • Increase Awareness

When asked in a survey whether those exhibitors thought ICUEE 2015 was a high-quality exhibition, 82% of them agreed or strongly agreed. We’re guessing that has something to do with the more than 18,000 industry professionals who attended ICUEE 2015. That’s a whole lot of people to generate leads, increase awareness, and inform customers with.

Purchase Power

Fun fact about those 18,000 attendees: roughly 74% of them had purchasing authority for their company. (That’s 4% higher than the industry average!*) What does that mean for our exhibitors? $1.37m average anticipated expenditures.

Bring a Bigger Crowd to Your Booth

Our Show Management team provides a variety of marketing opportunities before, during, and after the show in order to help you create the most impactful exhibition experience possible. They’ll provide access to the data you need to help you in the planning stages, and will work throughout the event to drive traffic to your booth. With their help, you’ll have the following opportunities:

  • FREE New Product Promotion: Showcase your new technology to thousands of attendees before the show.
  • FREE Demo Listing: List your demonstration agenda on the Demo Scheduler and have it promoted to registered and prospective attendees before and during the show.
  • FREE Online Listing: Include your company’s contact information in the free basic online directory listing.
  • FREE Customized Direct Mail: Use free postcards and email blasts to inform your customers and prospects that you’ll be at ICUEE 2017.

Who Attends ICUEE?

Among the 18,000 professionals who attend ICUEE are field operations personnel, fleet managers, engineers, and executives from a variety of utilities industries, including electric, sewer/water, gas, telecom/cable and more. (And remember: 74% of them had purchasing authority for their company, too.)

See how the percentages break down in the pie charts below.

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