Red Bull working with ClimateCHECK to quantify its US GHG emissions

In an effort to reduce its greenhouse emissions (GHG), Red Bull North America, Inc.is working with ClimateCHECK, a consulting firm that provides GHG management services and solutions. The worldwide popular energy drink company engaged the firm to measure the GHG emissions produced by its entire U.S. operations as a major step to manage and decrease them. The initial assessment will enable the company to continue measuring and tracking emissions moving forward.

In the U.S. alone, buildings account for 48 percent of all GHG emissions annually, according to the U.S. Energy Information Administration. Due to the major impact, ClimateCHECK is accessing the emissions from Red Bull North America’s eight U.S. offices, which host more than 1,500 employees. Additionally, ClimateCHECK is analyzing the greenhouse gas emissions produced from the company’s events.

By first quantifying and locating its emissions throughout most of its U.S.operations, Red Bull North America will be able to implement strategies that will lead to a decrease in GHG emissions. ClimateCHECK is also evaluating the emissions produced by all of Red Bull North America’s air and ground shipping throughout the country. This project augments Red Bull’s major investment in large hybrid trucks added to its fleet – an effort to minimize the emissions from ground transportation.

“The desire of a multi-billion dollar company, like Red Bull, to evaluate its GHG emissions, is encouraging,” said Pablo Päster, vice president, ClimateCHECK. “It will set the stage for other companies, especially in the food and beverage industry, to examine their own annual emissions and where they are can make reductions. Red Bull is at the forefront of its industry in this area and we are pleased to work with them.”

Since Red
Bull is an international company, which often requires employees to take business trips, ClimateCHECK will also measure the emissions from its annual corporate travel. With air travel in the U.S. contributing at least four percent of the carbon dioxide emissions (and growing), decreases in this area will make a major impact.