Advertising and Marketing Services
Marketing is the most powerful tool in creating product awareness and ARCA takes great pride in providing detail-driven marketing materials. ARCA designs innovative marketing and advertising programs that showcase the most crucial aspects of the program. Each campaign demonstrates the astonishing energy costs associated with operating inefficient refrigerators and freezers while creating an overall awareness for the program. Successful programs require the support of the program sponsor, an experienced contractor, active marketing and convenient customer access.
ARCA’s in-house marketing department is dedicated solely to utility-sponsored appliance recycling programs, allowing each utility to benefit from detailed expertise and undivided attention.
ARCA has coordinated marketing efforts with many utilities where involvement has ranged from full-scale marketing services to simple support and consultative functions. In either case, ARCA’s goal is to market each program while adhering to the utility’s brand and standards. ARCA understands that each program is a reflection of the utility, and, therefore, works closely with each client to maximum results.