Evaluating Technology Companies
Emerging technology markets represent, by their very nature, a complex, over-crowded landscape of technology developers all claiming to have a best-in-class solution. Navigating this landscape and identifying the valuable technologies and companies is a full-time endeavor, requiring on-going analysis of all the participants, their technical progress and the industry adoption that results. Even once a company identifies a potential partner, it still needs to take a deeper dive to validate the true potential.
Lux Research helps executives:
- Analyze the existing technical capabilities and proposed development roadmaps of start-ups, universities, corporate labs, and other technology developers
- Place the technology in the context of broader industry needs and drivers
- Identify existing and past relationships of a given technology company, and uncover any positive and negative implications for engaging with the company
- Avoid time-consuming pursuit of technologies and companies that are more hype than reality