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Promoting emerging technologies is an increasingly high priority for governments around the world. Stimulus packages, market incentives, and massive funding of technology development in the lab are defining future winners and losers at a country level today. The key for any government level initiative is to understand emerging technologies and how they will impact important local industries. Lux Research helps policy makers and government advisors:...
Emerging technology markets represent, by their very nature, a complex, over-crowded landscape of technology developers all claiming to have a best-in-class solution. Navigating this landscape and identifying the valuable technologies and companies is a full-time endeavor, requiring on-going analysis of all the participants, their technical progress and the industry adoption that results. Even once a company identifies a potential partner, it still...
Even once the heavy lifting in the lab is done, successful commercialization of emerging technologies is still a major challenge. Years can be wasted chasing a market segment that does not fit well with a given technology, adopts too slowly for the needs of the developer, or lacks key drivers in the industry or geography chosen.
Understanding the market for any emerging technology is often challenging, since the industry structure and value chain are poorly defined, the paths of future technology development aren't clear, and the future of pricing and performance are difficult to predict. Companies need to understand the applications and industries where new technologies will enter, assess how existing and new technologies will evolve and compete over time, and project how...
Investing time and resources into technology partners, or capital and expertise into strategic investment partners, demands rigorous analysis before any decision. In emerging technology markets, the challenge of defining technology potential and enterprise value represents the greatest such challenge. It is vital to evaluate not only the company and its technology, but also the markets it is targeting, which are often emerging themselves. The extra...
Open innovation is now recognized as a critical tool for accelerating growth, and the rapid pace of change in emerging technology markets heightens the importance of scouting for and incorporating technologies from the innovation ecosystem. From venture capital to government incentives, stimulus and technology funding, new technologies are constantly emerging to potentially serve a range of industries.
To find new opportunities in emerging technology markets while avoiding costly mistakes, businesses and investors need to have a clear picture of the field before entering. Lux Research helps executives: Delineate the key market segments – by application, technology, geography – identifying where the largest and fastest-growing opportunities lie, Find out who the major players are, and learn their strengths and weaknesses, Map the...