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Lux Research
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Formulating Market Entry Strategies Services

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Even once the heavy lifting in the lab is done, successful commercialization of emerging technologies is still a major challenge. Years can be wasted chasing a market segment that does not fit well with a given technology, adopts too slowly for the needs of the developer, or lacks key drivers in the industry or geography chosen.

Lux Research helps executives:

  • Identify where initial opportunities lie in terms of application, industry and geography
  • Prioritize internal development activities to focus on the key opportunities
  • Map adoption scenarios in the context of competing and complementary technologies and industries
  • Connect with key executives at potential partners and customers to build understanding and accelerate entry progress