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Media Relations
We know how the media world works so we can act in your best interests to gain the coverage you require. And as experts in cleaning, environmental: recycling and waste management, FM and healthcare PR, you will also benefit from our extensive industry network and media contacts.
Collectively the CBI team has over 40 years business to business PR experience! Our team includes agency and in-house media experts in addition to former editors. In-house linguistic skills are further strengthened by our overseas partners who support our cross-territory and international multilingual PR campaigns.
CBI media relations campaigns usually start with a perceptions study to analyse stakeholder perceptions of your brand. This insight is fed into the mix to devise a bespoke campaign tailored to your requirements. A dedicated account manager is assigned to your company/brand and the impact of our activity is measured in real business terms against goals set.
Whether you’re looking to build awareness, launch a new product or service, take your brand global, position your company as a thought leader or cope with a crisis, CBI can help you achieve your objectives.