Finding the right partner in China is a critical matter- whether this is a joint venture partner, a channel or technology partner. Getting set up with the right (or wrong) partner(s) is a key structural issue that could make or break one on this market. Too often, however, partnerships are made haphazardly, and/or without sufficient investigation of the candidate. In the first instance, `matchmakers` often recommend who they know, have heard of, or are connected with in some way. This way is lazy, or even disingenuous. GCiS is not a `matchmaker.` We use systematic research to fills both of these needs. We have a Partner Search Program to find the most appropriate partner, and to perform due diligence on final candidates. In a market as diverse and complex as China, this is the right way to do it.
