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City of Melbourne
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  5. Shopfront Activation Program

Shopfront Activation Program

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We’re leading a precinct revitalisation program designed to support businesses and reinvigorate the key areas of the city that need it most by tapping into our creative and entrepreneurial sector. We will transform empty shopfronts into creative spaces, bespoke displays and pop-up shops under a new $2.6 million activation program from the City of Melbourne and Victorian Government. The program will give low or no cost space to artists, budding entrepreneurs and artisan makers to test their business ideas and help attract Melburnians back into the city.

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Opportunities for creatives, entrepreneurs, startups, social enterprises and small businesses

Are you an individual or small business looking to expand into a retail or creative space? 

We’re offering low or no cost tenancies for at least 75 currently vacant premises across Lygon Street in Carlton, Docklands and the eastern end of the CBD. Our appointed activation agencies are on the lookout for suitable tenants to activate and operate out of vacant premises on a short-term, flexible or longer term arrangement of up to 12 months.

Benefits

  • Low-cost, flexible and cost-effective solution to expand your physical presence.
  • Opportunity to prototype or test your business model in a real world environment.
  • Supportive agencies focused on activating the surrounding area to drive footfall and attract new and existing customers.
  • Tap into the collective marketing and communication efforts of City of Melbourne networks and stakeholders.

Are you a managing agent, leasing agent or landlord looking to fill a tenancy? 

Get in touch with us to discuss how City of Melbourne and our appointed specialist activation agencies can fill this space for low or no cost. We have engaged these agencies on your behalf to fill these vacancies with the aim of long-term tenancies of up to 12 months.

We’re particularly on the lookout to fill at least 75 vacant shopfronts in areas with the highest vacancy rates across the city, including Lygon Street in Carlton, Docklands and the eastern end of the CBD.

If you are a managing agent or property owners with vacant or underused spaces, please get in touch with us through our Business Concierge on 9658 9658 or online.

Benefits

  • Dedicated support from City of Melbourne to help you find prospective tenants for short and longer-term leases of up to 12 months.
  • Expertise of specialist activation agencies dedicated to each precinct area with an understanding of local market key strengths, opportunities and challenges.
  • Access to a broad range of diverse tenants through City of Melbourne and activation agency established networks. 
  • Opportunity to freshen up and improve the look of your premises as part of the program.