Excal Visual, Inc.

IDDE - a Grate Concern (Public Outreach)

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One of the requirements for permitted municipal separate storm sewer systems (MS4s) is to reach out to the general public and inform them about stormwater pollution prevention. One area where many public outreach programs focus is on illicit discharge detection and elimination (IDDE). The public needs to know what an illicit discharge is, not to discharge any non-stormwater into the MS4, how to spot evidence of past illicit discharges and what to do if they spot such evidence.

'IDDE: A Grate Concern, Public Outreach' is a set of video programs designed to inform the general public on these issues. There are five videos of varying run times: from 30 seconds to 10-1/2 minutes. Each version is designed to be used in a specific medium/media or to reach a specific type of audience. For example, the 30 second version is made to fit into a public service announcement (PSA) slot on community TV. This multi-program format gives MS4s plenty of flexibility in getting the IDDE message out to a wide audience.

Kit includes

  • 30 sec, for local public media
  • 60 sec, for broad community audiences
  • 2 min, for short presentations booths, fairs, public events
  • 5½ min, for short speaker presentations or young audiences
  • 10½ min, in-depth for full understanding of illicit discharge and what can be done

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