To many business customers looking to reduce their carbon footprint, purchasing a new print solution might not be an obvious choice. Toshiba TEC have confronted this issue head on with an innovative, marketing led offset initiative that sets them apart from their competitors and shows real leadership in a challenging market. As a corporate giant Toshiba are well aware of their environmental and Corporate Social Responsibilities. They have made significant breakthroughs in production techniques and innovation and have committed to long term dramatic reductions to their environmental impacts across the globe. This Is an extension of an already active program of Impact reduction and CSR activity.