“Pursuing Perfection” is really the corporate motto of Bourgault Industries which applies to all areas of the business including Highline Manufacturing Ltd. Its mission is to design and manufacture the world’s best equipment. The most fundamental purpose for our company’s existence is to improve the lives of the people who work here. This requires using an approach that is focused on the development of people so that they can effectively meet the needs of the company’s customers while striving to increase their skills and knowledge, which will increase their self-esteem. In order to achieve maximum success for all of the company’s stakeholders, that is, its team members, customers and shareholders, neither the interests of its team members, nor the interests of the company or its customers can be compromised. Only the win-win-win gives optimum results for everyone. In the long run, the company’s success is essential for the success of its team members and compromising the interests of the company would eventually result in the interests of its team members also being compromised.

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