CASE Construction Equipment is built on the principle that simple is better. Our equipment is an evolution of fine-tuned products designed to solve real world challenges. Every customer experience begins and ends with support from people at a company with a heritage of strong values and steeped in more than 175 years of knowledge. As your business grows ever more complex and competitive, we’re here to provide you with versatile, productive machines and reliable support so that you can spend time on what matters most—running your business. To us, Experts for the Real World is more than a slogan—it’s our rallying cry. It’s why customers count on CASE.

Company details

700 State St , Racine , Wisconsin WI 53404-3 USA

Locations Served

Our Distributors

Business Type:
Manufacturer
Industry Type:
Construction & Construction Materials
Market Focus:
Globally (various continents)

Case Construction Equipment’s rich, proud history spans more than 170 years. Growing from J.I. Case’s innovations in steam-powered machinery in the late 1800s, Case developed road-building equipment that helped create 20th century streets and highways across the world. By the early 1900s, Case was well on its way to establishing itself as a full-line manufacturer of construction equipment. See how the company expanded its construction equipment business through the years on our timeline.

Why Case

You can take pride in the name on your Case machine. It’s backed by more than a century of productivity and performance. Case Construction Equipment and your Case distributor are here for you, not only when you buy the machine, but also after you put 1,000 or 10,000 hours on it. More than that, you can count on Case and your Case dealer for the ultimate ownership experience—productive equipment, expert advice, flexible financing, genuine Case parts and prompt service.

  • To build and strengthen authentic, transparent and long-lasting relationships with our customers, dealers, employees, suppliers and investors.
  • To invest our knowledge and experience in the continuous improvement of intuitive and straightforward solutions.
  • To attract and retain knowledgeable, passionate and hands-on individuals.

CASE Construction Equipment is built on a foundation of innovation that dates back to the first threshing machines Jerome Increase Case (AEM Hall of Fame, 2008) built in 1842. The need for more advanced road construction equipment grew as the United States and the rest of the world became more modernized, and CASE responded with powerful engine-driven equipment such as motor graders and steamrollers. CASE has established itself today as a leading full-line construction equipment manufacturer. Witness here the evolution from humble beginnings in Racine, Wis. to the global force that CASE is today.

Customer focus

CASE takes customers seriously – so seriously, in fact, that we invite equipment users to participate in defining and improving new products. We call this our Customer-Driven Product Definition (CDPD) process. We involve CASE and competitive customers in CDPD projects to help us better understand their needs, and work with us to develop and test new models that respond to those needs.

The CDPD process includes

  • workshops with the product development team
  • customer visits and surveys
  • analysis of customer input
  • a test period during which customers use prototypes of the new models and report on their usability
  • integration of customer feedback into final product designs

The process results in construction machines that not only deliver great performance and efficiency, but also meet the identified needs of the operators who use the equipment. CASE has used the CDPD process in developing our most recent line of loader/backhoes, skid steer loader and compact track loader product lines.

Customer input has guided improvements in serviceability, visibility, stability, power, ease of transport, extended time between refueling, noise reduction and cold-weather starting, just to name a few.

Customer input

CASE customer Dennis Zentner of Delta, British Columbia, Canada participated in the N Series CDPD process: “Usually, a manufacturer builds the machine, puts it out in the marketplace and says, ‘What do you think?’ To be included in the design and evaluation process was really top-notch. We suggested changes, and CASE did its best to accommodate them.”

Jordan Hess, a CASE customer from Coon Rapids, Wis, U.S.A., also took part in the CDPD program for the N Series loader/backhoes: “I had an awesome time in the program. It is really neat to sit down with a room full of equipment engineers who wanted to hear what we thought. They didn’t just want to hear what was good, but what we wanted to change.”

The 175-year history of CASE Construction Equipment is a source of great pride and commitment.

Emerging in the late nineteenth century, the company formed around the innovative practicality of J.I. CASE in the field of steam engines. Over the following decades, the company began to pioneer equipment for road construction and in doing so helped to ‘pave the world’.

By the beginning of the early twentieth century, CASE had established itself as the leading manufacturer of construction equipment. Continuing to grow and prosper, CASE goes on building our business, our reputation and the world we live in.

You can take pride in the name on your CASE machine. It’s backed by more than a century of productivity and performance. CASE Construction Equipment and your CASE distributor are here for you, not only when you buy the machine, but also after you put 1,000 or 10,000 hours on it. More than that, you can count on CASE and your CASE dealer for the ultimate ownership experience—productive equipment, expert advice, flexible financing, genuine CASE parts and prompt service.

Our Vision
Leveraging our passion and experience to deliver intuitive and straightforward solutions to our customers’ real world challenges.