PennWell Corporation

PennWell Corporation

Since 1910 PennWell has been known for providing comprehensive coverage of global strategic markets. The Company began by publishing a single weekly magazine covering international petroleum news and technology. This flagship product, Oil & Gas Journal, is still published weekly and is the most widely read petroleum industry publication in the world. Today PennWell Corporation is a highly diversified, business-to-business media and information company with 320 profit centers, including 150 print and online magazines and newsletters, 60 conferences and exhibitions on six continents, and an extensive offering of books, maps, websites, research products, digital media, and database services.

Company details

1421 S. Sheridan Road , Tulsa , Oklahoma 74112 USA


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Business Type:
Event organizer
Industry Type:
Publishing / Media / Marketing
Market Focus:
Globally (various continents)
Year Founded:

PennWell is a global events, media, and marketing services company that has been owned and managed by five generations of the same family for over a century.

Since its founding in 1910 with the publication of the Oil & Gas Journal, which remains today the leading resource for the international oil and gas industry, PennWell has become a highly-diversified company producing 150 print and online magazines and newsletters, 25 conferences and exhibitions around the world, and an extensive offering of books, maps, websites, research products, digital media, and database services.

Providing quality content and integrated marketing solutions, PennWell connects professionals across these industries: Oil & gas, power, hydropower and renewable energy, fire, emergency medical services, dental, optoelectronics & photonics, LEDs & lighting, aviation & defense, cabling and broadband, and water & wastewater.

PennWell's headquarters are in Tulsa, Oklahoma. The company has major offices in Houston, Texas; Nashua, New Hampshire; Fairlawn, New Jersey; La Jolla, California, and London, United Kingdom along with numerous sales offices around the world.

Since 1910, PennWell has been known for providing comprehensive coverage of global strategic markets.

PennWell began by publishing a single weekly magazine covering the emerging oil & gas industry. This flagship product, Oil & Gas Journal, is still published weekly along with a comprehensive website updated daily.

Today PennWell Corporation is a business-to-business events, media, and marketing services company producing 150 print and online magazines and newsletters, 25 conferences and exhibitions around the world, plus an extensive offering of books, maps, websites, research products, digital media, and database services. PennWell's products serve as a lens for the world, focusing diffuse information into practical business intelligence.

PennWell's History

The PennWell story starts in the eastern United States, in the Pennsylvania oil fields where the first commercially successful oil well was drilled in 1859.  One of the notable pioneers taking advantage of this emerging petroleum boom was John D. Rockefeller, founder of Standard Oil Company. One of Rockefeller’s employees in the 1880s was a young oil scout named Patrick C. Boyle.

In 1885, Boyle, formerly a newspaperman, left oil scouting and decided to go back to his first love. He returned to his home town, Oil City, Pennsylvania, and bought The Oil City Derrick, a daily newspaper that covered the local oil exploration business. The origins of PennWell’s values can be seen in Boyle’s approach upon taking over The Oil City Derrick.  He insisted on publishing the truth about what was happening in the surrounding oil fields. In 1910, he purchased the Texas-based Oil Investors Journal and formed a new company called Petroleum Publishing Company to publish it. That was the beginning of PennWell Corporation. Its business traditions, family ties, core values, ownership, and management lineage follow those 1910 events.

Boyle renamed the publication The Oil and Gas Journal, first publishing it under its new name on June 16, 1910 and changing its frequency from twice monthly to weekly. He established his new publication and his new company in Tulsa because by 1910, Oklahoma had become the major oil producing state in the United States. He established the tradition of hard work, integrity, and truth on which the company rests, inspiring a legacy of editorial integrity for more than a century. The stability of the family connection - now spanning five generations - is the foundation on which PennWell's values are based.

From its roots in the petroleum market, PennWell has moved forcefully into electric power, renewable energy, water and wastewater, fire and rescue services, public safety, electronics, optoelectronics, LED lighting, fiber optics, aerospace and avionics, and dental markets. PennWell has a strong position in both emerging growth markets and more stable traditional markets.

Reaching out from its original base in Tulsa, Oklahoma, PennWell now operates major U.S. offices in Houston, Texas; Nashua, New Hampshire; Fair Lawn, New Jersey; and La Jolla, California, and in London, United Kingdom.

  • Continuous innovation, exceptional performance, and outstanding people working together.
  • Integrity, honesty, and fairness in our personal and professional relationships.
  • Defining success by how well we connect and enrich our customers worldwide.

You couldn't get to Ground Zero, but you watched news reports of those who did: Our Firefighters … men and women who make a career of risking their lives to save the lives of others.

The dedication displayed by 343 of those who died on that fateful morning is equaled only by that of the survivors in their ranks - those who pressed forward with search and rescue at Ground Zero, and those who safeguard our families and communities every day.

With the spirit of these heroic firefighters in mind, and all those before them, PennWell Corporation, parent company of the oldest publication serving the fire service, Fire Engineering, and the Fire Department Instructors Conference (FDIC), established the Fire Engineering Courage and Valor Foundation.

The Foundation was created as an independent, non-profit entity to ensure that we as Americans 'Remember Forever' the fallen firefighters of September 11, and in their memory, recognize other firefighters who demonstrate that same courage and valor.

On April 13, 2002 the widow and family of Deputy Chief Ray Downey accepted the first Courage and Valor medal and cash award at the Fire Department Instructors Conference (FDIC) in Indianapolis. Chief Downey gave his life in the World Trade Center on September 11, 2001.

An independent committee with representatives from throughout the fire service selects each year's honoree.

Please make a lasting and meaningful statement in honor of those who serve our communities so valiantly. For their legacy, and for our nation's.

Connecting You With Your Audience is What We Do.

PennWell Marketing Solutions completes your marketing picture by providing a full suite of services to help you distill and effectively disseminate your message to your target audience. We do this by becoming an extension of your marketing team. We will help you define what’s unique about your brand. And, we will help you influence buying decisions across multiple channels, engage potential clients, and convert prospects into customers.

We have built a team of the best branding strategists, digital marketers and creative design experts, all under one roof for maximum impact. Plus, as part of PennWell, years of reporting for your industry give us in-depth knowledge about your market. Rely on our expertise and resources to turn out targeted, compelling, effective marketing solutions that will help your business succeed.

Marketing Strategy & Implementation

Whether you are looking to launch a new product or revitalize an existing brand, we have the experience and the capabilities to help you make any venture a success.

Database Marketing

One key differentiator is our ability to access the vast data that reflects user demographics and behaviors within the many industries PennWell serves.


Whether it's composing an email, developing a website, hosting a flash movie or podcast, our team can help you create, develop and launch.

Program Management

Clients utilize our in-house resources to manage the implementation of their programs across all their marketing channels.

Custom Research & Surveys

Our clients take advantage of our industry expertise to develop comprehensive and insightful surveys and market research projects.

Design & Development Services

Tired of creative that is not making a difference? Let us show you the way for digital, print and events to improve your results and grow your business.

PennWell’s portfolio of industry-leading publications, events, e-newsletters and more provide unparalleled opportunities to grow your business.

Let us partner with you to expand your reach and succeed in accomplishing your brand marketing initiatives.

  • Leverage advertising to reach new/unique audiences via our print and digital mediums
  • Optimize PennWell's international reach through our events to take your product and services into new markets
  • Use targeted emails to reach your audience and build brand awareness
  • Enhance your advertising with video, audio and embedded animation online and through our brands' unique website and digital edition offerings