Conservation efforts are needed for threatened species whose survival cannot be guaranteed by conserving their habitat alone.

WWF is focusing efforts on a select group of priority species that are especially important, either for their ecosystem...

Species forming a key element of the food chain
Species which help the stability or regeneration of habitats
Species demonstrating broader conservation needs

...or for people

Species important for the health and livelihoods of local communities
Species exploited commercially
Species that are important cultural icons.

These species fall into two groups:

Flagship species – iconic animals that provide a focus for raising awareness and stimulating action and funding for broader conservation efforts
Footprint-impacted species – species whose populations are primarily threatened because of unsustainable hunting, logging or fishing.

Strategially focusing efforts on these species will also help conserve the many other species which share their habitats and/or are vulnerable to the same threats.

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